Display advertising is another form of paid online advertising that serves targeted ads in various media formats on websites to increase brand awareness, drive site traffic and create conversions. My blog on Display Ads can help you understand the basics of display advertising as an online marketing strategy and some of the ways ads can be targeted, such as contextual targeting, retargeting, and demographic targeting and geo-targeting.
These targeting methods and recent advancements such as Real-Time Bidding, or RTB have made display advertising a more affordable and effective online marketing strategy than ever before. RTB is the programmatic method of bidding on and buying ad impressions in real time. These targeted ads are served to your selected customers on websites enticing them to take your desired action
Google recently enhanced the process further by charging your business only if your ad has a high likelihood of being seen (impression) based on where the searcher was on the website. Like PPC campaigns, Display Ad campaigns can provide instant, measurable results for your business.