Never before has quality content been so important. It not only provides value to your customers, but also satisfies the search engine algorithm requirements. Google is constantly updating algorithms and is penalizing old SEO practices such as keyword stuffing and link-building. These changes have forced businesses to provide a website that is full of truly engaging content, such as videos, blogs, photos and whitepapers that their customers will find valuable.
The most recent Hummingbird update changed search by providing inferential search results in order to cater to voice search used by mobile searchers. Add Google Maps and Carousel results to the mix and you’ve got business asking the same question, “How do I get my site on the top of the SERPs, on the Google Carousel, or on Google Map results?” The answer is: With search engine optimized content, such as blogs, videos, and whitepapers all strategically integrated with social sharing!
As search engines refine their algorithms and place greater importance on useful, meaningful, well-written copy that is SEO-friendly, the savvy Internet marketers like those led by MEDIA MARKETING Consultants, are winning with words! You can too. Call your MEDIA MARKETING Consultant today to find out how your Web content can be polished up to drive good search results and quality conversions.
