Is your business utilizing your marketing resources to their fullest potential? Every business, no matter their industry, should be constantly reanalyzing and revising their marketing resources, departments and agencies. As this provides your business with the potential for further future growth and success.
A Media Marketing is both Australia’s and the United States’ leading marketing audit consultancy firm that has over a decade’s worth of experience and knowledge in a wide range of respective fields and industries. With this being said, we have completed well over 300 marketing audits since the beginning of our inception
THE RAPID CHANGE OF TECHNOLOGY AND MARKETING
The marketing world is constantly evolving and being revolutionized to be able to keep up to date with the presented trends technology creates. Enabling and hiring A Media Marketing to step into your business’s world can be extremely beneficial as we have the available resources to audit your marketing department and/or agency relationships. That will establish what your companies best-practices should be and ultimately improve the effectiveness of your marketing outcomes.
MARKETING AUDIT MODEL: DATA COLLECTION
- Current marketing resources employed, and activities conducted
- Overview of marketing needs company-wide
- Internal strategy and documentation
- External proposals and output
- Marketing mix results
- A sample of collateral and marketing output
- Qualitative and quantitative interviews and surveys
MARKETING AUDIT: ANALYSIS
- Upload data to marketing audit app
- Analysis of structure and resources
- Assessment of marketing needs
- Evaluation of marketing mix performance against industry standards
MARKETING AUDIT: RECOMMENDATIONS AND REPORTING
- Presentation of findings
- A full report consisting of analysis and recommendations
A Media Marketing - Marketing Audits Are Best Suited To Three Types Of Companies
- Companies with $5 to $10 million in revenue that currently have limited marketing resources. These businesses are mainly seeking industry best practice for high growth opportunities and better sales support infrastructure that includes the building of inside sales teams and implementation of marketing automation.
- Medium to large corporations seeking to ensure that their marketing budget is utilised in the best possible marketing avenues and aligned to the overall business goals. This is especially important to large multinationals, merger and acquisition facilitation and companies that wish to reduce the marketing spend or increase its value and support to sales infrastructure of the organization.
- Digital marketing audit for companies seeking to ascertain whether their agencies or in-house digital teams are maximizing the greatest potential of their provided digital marketing spend.
- For all marketing audits budget between $25,000 and $60,000. This will include the following process with reference to the type of audit conducted
