What is Web Analytics?
Web analytics is the analysis of qualitative and quantitative data from your website and that of the competition to drive continual improvement of the experience of your customers and prospects which translates into your desired outcomes both online and offline. Web analytics is the key to understanding the online and offline impact of your marketing efforts and will help you make changes to optimize those efforts so you can achieve your desired outcomes.
Why do you want to use Web Analytics?
First of all everything in our world is determined, measured, defined, improved, and explained using numbers. In business, numbers take us from an interpretative, proxy driven, gut feel world of success measurements to a direct, specific, numerical, scalable measurement of success. We go from guessing and feeling, to knowing exactly, with the help of numbers. It is hard to find a more powerful shift than the following: Going from making business decisions based on faith, guessing and inference to making decisions based on data that is direct, specific and scalable.
Benefits?
This kind of shift brings a massive amount of accountability and logic to your business decision making. With Web Analytics, rather than saying that we got a lot of traffic on a website, we can say that we got 100 people on the website who were looking for this, clicked on this. We can say 50 people made calls to our store because we mailed out this ad to this subdivision. Further, people who come to our website from that subdivision are generally looking for this (and, we don’t have enough of this). We use web analytics to: • Increase accountability for your marketing efforts, both online and offline • Lower risk and enables you to fail faster than anybody else; thus, you win at a greater magnitude than ever possible. Execute one of the most powerful business drivers that will lead to a long term success for your business, web analytics, with MEDIA MARKETING.
