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Intel will make others’ chips in major turnaround effort under new CEO
After years of struggling to keep up with competitors, Intel will adopt their core strategy by making other companies’ chips for them, new Chief Executive Pat Gelsinger said Tuesday. Intel largely has focused on making its own chips, but that’ll change with the new and independent Intel Foundry Services business unit.
If the shift works, it’ll mark a major turnaround for a decades-old Silicon Valley powerhouse. For years, technology leadership and the “Intel Inside” marketing campaign kept the chipmaker at the forefront of personal technology. But in recent years, Intel failed to tap into the mobile market and has suffered several delays to PC processor progress.
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